Social Media Campaign
Durex Safe Zone
#campaign #illustration #challenge
The work for Durex aims to encourage young adults to make “carrying condoms” as a habit, to reduce the chance of getting Sexually Transmitted Disease. I am responsible for this social media event that challenges people to take pictures of things they carry in bags with a hidden Durex condom. A filter is provided to show the hidden condom and give a contrast between “safe (Durex condom)” and “unsafe (other belongings)”.